Customer Centered Products: Creating Successful Products Through Smart Requirements Management


  • ISBN13: 9780814405680
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
A powerful system for getting the right requirements–and creating products faster, better…and cheaper! “Never time enough to do it right, but always time enough to do it over.” In today’s “faster-better-cheaper-at-any-cost” world, this is not just a joke, but an all-too-frequent reality. And, most often, a poor understanding of the requirements for a product is the reason it must be done over. CUSTOMER-CENTERED PRODUCTS is a highly practical new book that … More >>

Customer Centered Products: Creating Successful Products Through Smart Requirements Management

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  1. #1 by Christopher Davis on January 31, 2010 - 9:54 am

    This is not just a great book about requirements (I finally understand what they are), but a great example of how a very technical topic can be explained in a way that is relevant to business managers.
    Rating: 5 / 5

  2. #2 by Dale C. Maley on January 31, 2010 - 12:45 pm

    I am working on a key project and needed methodology to improve
    how we specified the product we wanted. I found the book to be very useful and we are applying its methodology to our current project with great success. Only improvement might be additional info on what software is available to do requirements planning for smaller, non-software, related projects.
    Rating: 5 / 5

  3. #3 by J. Beilmann on January 31, 2010 - 1:39 pm

    Hooks and Farry show you how to get it right the FIRST time, providing practical, easy to follow directions to achieve what every company wants – faster, better, cheaper products that are SUCCESSFUL. This book explains product management from an engineering perspective that is as practical as it is useful (unlike other books that put too much ‘marketing spin’ on product management, making it seem more like some mystical process). 3/4 of the way through this book I called the authors, and they are now coaching our entire company on this philosophy. And it’s working!
    Rating: 5 / 5

  4. #4 by F. Tarzanin on January 31, 2010 - 2:45 pm

    I thought this was a decent overview of the requirements process of a large project. It does not go into great depth but it does cover a wide range of topics and the implications of doing poor requirements.
    Rating: 4 / 5

  5. #5 by Anonymous on January 31, 2010 - 5:07 pm

    I work in the defense requirements generation business, and this book really helped me get to some important breakthroughs in working with several programs. The authors bring experience from government and commercial programs – experience that can be applied to any situation. Hooks and Farry present their common sense approach to requirements development and management which should benefit anyone researching requirements.
    Rating: 5 / 5

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