• ISBN13: 9780137137473
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

“This is a fascinating, convincing,and highly detailed discussion of the innovation-and-marketing process as it actually works. Phil Baker has helped me understand how the modern, global high-tech industry actually works, and anyone who shares that curiosity will benefit from reading his book.” —James Fallows, The Atlantic Monthly “In the high volume, fast moving field of high-tech consumer gadgetry, learning from your mistakes can be a very exp… More >>

From Concept to Consumer: How to Turn Ideas Into Money

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